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Marketing Analyst

Bath & Body Works

This is a Full-time position in Reynoldsburg, OH posted January 24, 2023.

*This role is based in Columbus, OH – Hybrid schedule



The Customer Market Insights department is responsible for creating Customer knowledge by providing actionable and relevant insights that shape general Customer understanding throughout the organization, influencing merchant and marketing activities as well as the overall BBW brand/Customer strategy. This team evaluates competitive and market trends using external resources such as IRI, tracking the brand’s equity and perceptions in the market (brand tracker), evaluating primary research (e.g. surveys) and analyzing customer metrics from BBW’s internal transactional database.

The Customer Market Insights Analyst is primarily responsible for supporting primary and secondary research projects that convert business questions into actionable insights through the unbiased voice of the Customer. This is accomplished through owning projects from beginning to end, from understanding business needs, designing a research plan, executing, analyzing, to presentation of findings and recommended actions. This role requires a deep understanding of research methodology for packaged goods development in the retail industry. Top-level, polished communication is required to deliver insights across all levels of the organization to help drive the overall brand forward through strategic and forward-looking thinking.

Specifically, This Position Will

  • Support market research projects from beginning to end, including design, execution, analysis, writing, and presentation of data. Projects may include focus groups, in-store customer interviews, online surveys and qual/quant, which can take place at the Home Office, a facility, or in stores. This requires directly interviewing to customers and associates in the retail environment.
  • Key responsibility of writing high-level and detailed reports for both primary and secondary research projects.
  • Gain intimate knowledge of BBW business categories by developing key internal and external partner relationships.
  • Support relationships with external research vendors on ongoing research efforts.
  • Work efficiently and effectively in a fast-paced, high energy environment.
  • Travels domestically approximately 20% of the time.


  • 2+ years of experience in a retail market research/consumer insights role
  • Proven experience with primary and secondary research methodology (both quantitative and qualitive) including product and concept testing preferred.
  • Quantitative analytic skills, ability to work with large raw datasets in Excel to quickly summarize feedback.
  • Qualitative analytic skills, ability to summarize spoken and written open-ended feedback to quickly understand key themes.
  • Strong writing skills. Needs to be able to quickly synthesize and articulate information from various sources with an emphasis on storytelling.
  • Strong interpersonal and communication skills. Must also be able to communicate with Customers in the retail environment.
  • Be a team player: This position will require effective and frequent face-to-face interaction and coordination with many functional groups and internal customers.
  • Ability to work independently in a dynamic, fast-paced, high energy environment; ability to multitask will be a key to success.
  • Ability to manage multiple and competing demands/projects and deliver against aggressive goals as owner of projects.
  • Passion and pride in work, with constant drive and curiosity to take projects and learnings to the next level.
  • Rigorous attention to detail.
  • Experience managing and utilizing data from Customer Panels a plus.


  • Degree or equivalent experience required.

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information or any other legally protected status, and we comply with all laws concerning non-discriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. We only hire individuals authorized for employment in the United States.

Category: Marketing

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